▼Influencing Skills & Human Relations Series ▼
Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces.
Who speaks to the instincts speaks to the deepest in mankind, and finds the readiest response.
HENRY DAVID THOREAU | BRONSON AMOS ALCOTT
The art of pleasing consists in being pleased.
○ ○ ○
○ ○ ○
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me
you should use their language...Advertising is fundamentally persuasion and persuasion happens to be not a science,
but an art...The truth isn't the truth until people believe you, and they can't believe you if they don't know what your
saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're
not interesting, and you won't be interesting until you say things imaginatively, originally, freshly...
The triumph of persuasion over force is the sign of a civilized society...Law builds upon and,
I should like to claim, is one of the liberal arts. It uses words of persuasion and
changing definitions for practical ends...That which we do not believe, we
cannot adequately say; even though we may repeat the words
ever so often...Why harass with eternal purposes
a mind to weak to grasp them?
DAVID OGILVY | WILLIAM BERNBACH | MARK SKOUSEN | EDWARD LEVI | RALPH WALDO EMERSON | HORACE
Yes, you see a mother and son. But which other skills and cues are at play?
People are usually more convinced by reasons they discovered themselves than by those found out by others.
He who wants to persuade should put his trust not in the right argument, but in the right word.
The power of sound has always been greater than the power of sense.
Nothing is so unbelievable that oratory cannot make it acceptable.
The Science of Persuasion
All imitation is suicide. Define yourself authentically. And keep at it, if you're going to be of use to this world.
"Be yourself; everyone else is already taken"
○ ○ ○
○ ○ ○