Shanghai Stuff - Social Networking, Events & Classifieds

High Impact Strategic Business Sense Series (3b, SP 1)

Building & Maintaining Brand Momentum by Executing COOL

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Competitors are staring at the same dots and forming some of the same patterns. Make your response original and

and brand specific. Post-recession consumers appreciate durability, quality and heritage, and they expect

to purchase them at a fair price. Stand for something consistent and original.

Be honest. Consumers dismiss window dressing.

Build trust. Deliver value.

MORE BELOW

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High Impact Strategic Business Sense Series

Previous iterations  (Follow the Dove)

○ ○ ○Preceding blog is part of my series

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PEACE

TT

F I N I S

Deliver value...Stand for something consistent and original...Stand for something original.

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