High Impact Strategic Business Sense Series (3a)

▼100 Most Valuable Global Brands (2011)▼

Competitors are staring at the same dots and forming some of the same patterns. Make your response original and

and brand specific. Post-recession consumers appreciate durability, quality and heritage, and they expect

to purchase them at a fair price. Stand for something consistent and original.

Be honest. Consumers dismiss window dressing.

Build trust. Deliver value.

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